عرض العناصر حسب علامة : الانترنت
الثلاثاء, 14 سبتمبر 2021 20:53
اظهر بأفضل ما لديك خلال الدروس عبر الإنترنت
حسِّن طريقة ظهورك على الكاميرا ببعض التعديلات البسيطة.
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المحتوى بالإنجليزية
November 10, 2020
Help students succeed with online testing
October 13, 2020
Variety is the spice of online learning
TOPICS
Accounting Education
Professional Development
Well-Being
The new semester offers a chance to start afresh, and one way to do so is by improving the way you look online, enhancing your reputation as a faculty member who can deftly navigate the digital world.
Here are a few simple tweaks that can help you appear at your best during online classes:
Choose the setting. When it comes to online classes, your appearance starts with where you’re sitting, so consider the background part of your image. Select a quiet area free of background noise and people coming and going, and think carefully about what people can see behind you, said Michael Freeby, a celebrity photographer and videographer. Instead of showcasing something potentially distracting or controversial, opt for a colorful painted wall or wallpaper. “Choose whatever backdrop you feel fits the image of yourself you would like to promote,” he said. If your university or department has a specific logo, you could custom-create a virtual background with the branding or logo as the backdrop, he suggested.
Make sure that your background doesn’t draw too much attention. “Uncluttered backgrounds allow students to focus,” said Scott Dell, CPA, DBA, an assistant professor of accounting at Francis Marion University in Florence, S.C.
Focus on lighting. Evaluate the lighting in the room where you’ll be on screen so that you don’t appear too light or dark, and use natural light to your advantage. “You don’t want any room with lighting that has orangey or yellow tones, and you also don’t want dim lighting as it will look significantly dimmer on camera,” Freeby said. While positioning yourself near windows with natural lighting generally works well, be “sure the light doesn’t shine directly into your eyes, making you squint,” advised Parker Geiger, chief executive of the Personal Branding Center, a professional coaching and consulting business based in Atlanta.
If your location has strong lighting or sunlight streaming in from behind “you can try to counteract that by setting your screen brightness really high to put more light on your face,” said Abir Syed, CPA (Canada), a Montreal-based e-commerce consultant with accounting services site UpCounting.
When appearing on camera, having lights in front of you is helpful. That’s why many people put a lamp in front of the laptop or buy a ring light, which can range from affordable to pricey and can stand alone or be attached to the computer or laptop, Freeby said.
Pay attention to your camera angle. The placement of the camera can also affect how you appear. Have the “camera at eye level,” Dell said. “People really don’t want to look up at you.”
For this reason, “make sure the camera hits you either at a completely parallel level to you, or from above you,” Freeby said. “Looking down to the camera is never a flattering angle, especially for video.”
Geiger suggested thinking of the screen as the face of your students. If you are using an external webcam, have the video call displayed on the monitor directly under your camera so that it appears that you’re looking at the participants instead of to the side, Syed said. “Having the camera close to the screen is ideal,” as it’ll appear to your students as though you’re looking at them, he said.
Consider your appearance. Even though your students may be in athleisure, be sure to “dress as if you were going to be face-to-face with others,” Geiger said. “Do not just dress professionally above the waistline and wear shorts and no shoes below.” Even if others will only see you from the waist up, how you’re dressed will affect how you feel and present yourself. “When fully dressed, you will project a confident, credible professional presence.” he said.
When it comes to clothing, avoid patterns, which can be “too much for the camera and can be distracting to the message,” Geiger said. Look for colors that complement your hair color and skin tone so that you can appear more striking on screen. Men should have shaved at least an hour before appearing on camera. “You do not want fresh cuts or irritation to show,” Geiger said. “Give the skin a chance to calm down.”
Try to “avoid glasses as they'll create glare and show what's on your screen,” Syed suggested.
Ultimately, Dell said, the key to looking better online is experie
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الثلاثاء, 24 مايو 2022 08:24
إثبات المصداقية والكفاءة
يريد أرباب العمل موظفين يعتمدون على المهارات. هل تمتلك معرفة حالية بإطار الممارسات المهنية الدولية؟ CIA تمنحك ذلك. اختبار المدقق الداخلي المعتمد (CIA) عبر الإنترنت لفترة محدودة في عام 2021
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المحتوى بالإنجليزية
Prove Credibility & Proficiency
As the only globally recognized internal audit certification, becoming a Certified Internal Auditor® (CIA®) is the optimum way to communicate knowledge, skills, and competencies to effectively carry out professional responsibilities for any internal audit, anywhere in the world.
The CIA exam was updated in 2019 and is now available in 13 languages. With additional languages to be released in 2021, this is the perfect time to take a fresh look at CIA.
As a matter of fact, earning a professional internal audit credential is a critical step to being distinguished from your peers and will:
Enhance credibility and respect.
Sharpen skills and proficiencies.
Increase advancement and earning potential.
Demonstrate understanding and commitment.
Wherever your journey takes you, the CIA accelerates your success as a credible and proficient internal auditor. Join the over 170,000 CIAs in 170+ countries awarded the designation that adds immeasurable distinction with only three letters.
Get started now.
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الثلاثاء, 29 يونيو 2021 09:15
بعض أدوات جوجل المجانية التي تساعد العملاء في العثور على شركتك
ستساعد أدوات Google المجانية هذه العملاء المحتملين في العثور على شركتك
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المحتوى بالإنجليزية
These free Google tools will help potential clients find your firm
By Lee Frederiksen
March 12, 2021, 1:12 p.m. EST
In today’s digital world, you can’t make an impact — or remain relevant — if your audience can’t find you. As Google continues to raise the bar for digital marketers and webmasters attempting to uncover the best search terms to attract traffic to their websites, their ability to find the right keywords to draw audiences to their websites has become key to maintaining a pipeline.
Google has made this job all the more difficult by denying access to organic search terms — a change the search engine giant reportedly made to protect individuals’ privacy. Whatever the reason, the result has been a reduction of as much as 90 percent of keyword data available for research. Much of that data is now being represented as “not provided.” Instead of having the luxury of seeing every keyword that drove traffic to their websites, organizations looking to optimize their digital content must now get creative to determine what keywords will work for their online strategies.
Simply stuffing content full of keywords is not a productive optimization strategy either.
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Search engines, in general, have become a lot smarter. By processing large numbers of queries over time, their algorithms have gotten better at determining searcher intent behind keywords, in particular,whya user is searching. They can then present the most appropriate results, not just offer up “exact-match” search results that may or may not be satisfactory.
Given the rising necessity of proper keywords to achieving greater search engine visibility and the growing number of hurdles to figuring out what keywords will work best to help achieve online marketing goals, any digital marketer worth their salt must be familiar with the tools of the trade. Fortunately, some of the most indispensable tools happen to be free. Let’s take a look at the six best free tools to help you identify the most appropriate keywords for optimizing your content:
Google Auto-Populate: This is the best place to start your keyword research because it reveals what searchers are thinking when they start typing their query. Auto-Populate works by anticipating what searchers are looking for when they start typing and filling in long-tail search terms for them, which searchers often use instead of finishing their own typing. This not only provides clues to popular long-tail search terms but reveals the kind of content that already exists around your topic of interest. Who better to give you suggestions about keyword opportunities than Google?
Google Related Searches: This is another tool that should be at the top of your list when starting your keyword research. Similar to Auto-Populate, this function provides “related searches” at the bottom of most search engine results pages (SERPs). It too reveals popular search terms that Google has already identified and can help you expand your research parameters through word associations.
Google Ads Keyword Planner: This is a good place to start focusing your search for a new keyword. Typing in a prospective keyword will yield data on the average monthly searches for that term, the competition, and a suggested bid price for it, as well as alternative suggested keywords and phrases. You don’t need to be considering a paid campaign to use this function — it’s helpful by showing you alternative keywords you might want to consider and the average monthly searches for the keywords you’re interested in.
Google Search Console: This is the tool for hardcore webmasters and SEO professionals. It reveals the top queries being searched as well as the top web pages returned through search. Search Console will show you both the top queries and the content that has driven the most traffic to your site over the same time period.
Google Trends: Once you’ve established interest in a particular search term, this tool will help you choose the optimal variation of it. You can also use it to compare and analyze the popularity of several variations of your search term over time and even view a forecast for certain terms.
Google Analytics: Just because a large chunk of organic search data is now labeled as “not provided” doesn’t mean Google Analytics can’t be helpful. There is a section under “Acquisition” that contains your Search Console data if you have linked up both platforms. If you look under “Search Console – Queries” you’ll find information similar to what’s in Search Console.
Although it’s become harder to determine what keywords and search terms will work best for your website and other online content, it’s still vital that you do so. It’s also important to remember that all the best keywords in the world won’t help if your content is not useful, valuable and shareable. If the right content is there, visitors will come, and the right keywords will help them find it.
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الأحد, 13 يونيو 2021 16:05
ثلاث خرافات حول الذكاء الاصطناعي
قد تكون المفاهيم الخاطئة الشائعة تمنع الشركات من تحقيق القيمة الكاملة المحتملة لاستثماراتها في الذكاء الاصطناعي
معلومات إضافية
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المحتوى بالإنجليزية
Three myths about AI
In brief
Myth 1: AI should be implemented away from the business units. In reality, the ultimate value of AI is realized when it is at the heart of the business.
Myth 2: AI and IoT should be considered separately. In reality, companies that are capturing benefits from AI have coupled the capability with IOT to extract greater value.
Myth 3: When it comes to data, quantity over quality is the goal. In reality, well managed and reliable data drives more impactful insights.
As companies emerge from the pandemic and look to reframe their future, artificial intelligence (AI) will be a cornerstone of their technology ecosystem. This is a moment of profound significance, and there is an opportunity not only to rethink how to create value, but the very definition of value — for example, agility versus predictability; innovation versus strategic planning; operating model versus systems thinking.
It’s impossible to overstate the impact of AI and data in this reframing, yet there are some prevailing myths that could impede the adoption of AI. In this article, we explore findings from EY Tech Horizon survey, leadership perspectives on technology and transformation, across 570 global businesses, to identify and address some of these misconceptions.
Myth 1: It’s better to delay investment and keep AI away from core operations and data
Our survey found that 55% of organizations are reluctant to invest in AI in the next two years. Many companies believe they should approach AI with caution, and they pilot AI in a separate business unit away from the core operations and data. Of course, AI does carry some risks to core operations and data – like any new technology, it needs to be secured against potential privacy breaches and cyber threats, and implementations must not compromise resiliency in any way.
But this cautious approach, while understandable, may prevent organizations from gaining any value from AI. At the other end of the spectrum, our survey also shows that transformative leaders are heavily investing in AI: 45% of corporates say AI technologies will account for the largest share of investment in the next two years. And this group is more likely to extract value from the technology – because of their data strategy.
If companies want to solve their complex business problems using AI, it’s imperative that they put data at the heart of their businesses. This will not be easy though. Our data shows that only a few companies have a truly integrated approach to using data across the business. In fact, just 4% of corporate companies say their approach to using data is highly sophisticated because it’s at the very core of their business model. Worryingly, a significant proportion of corporates (15%) do not use data in any way at all.
This is the main challenge that organizations need to overcome. Beatriz Sanz Saiz, EY Global Consulting Data and Analytics Leader, says companies need to go the other way and embed AI and data deep into their core business. “The future is about a platform play, using AI to give meaning to data,” she says. “There’s no need to move data around. AI should be built into core processing.”
So what is causing 55% of organizations to delay their uptake of AI? They report that the biggest barriers to embracing such innovations are lack of transformation culture (32%), legacy technology (32%), lack of collaboration across departments (30%) and lack of skills internally to compete in the digital economy (27%). Skills are particularly a problem in the health sector, as 78% of companies focused on AI in the health sector agree that skills shortage is a major issue.
As companies address and adapt their tech frameworks and modernize their legacy technology infrastructure, they should consider the long-term benefits of enabling and accelerating AI strategy, whether that’s to deliver radical customer centricity, agility, insights and prediction, efficiency or growth. And where skills are concerned, laggards should take their lead from organizations who are extracting value and investing heavily in AI – they are also introducing new incentives to encourage workforce to upskill (58%) as well as enforcing mandatory training programs (57%).
The future is about a platform play, using AI to give meaning to data. There’s no need to move data around. AI should be built into core processing.
Beatriz Sanz Sáiz
EY Global Consulting Data and Analytics Leader
How EY can help
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Our Consulting approach to the adoption of AI and intelligent automation is human-centered, pragmatic, outcomes-focused and ethical.
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Recommendations
Develop an enterprise data to leverage AI in core business operations
Build the AI strategy into the modernization of legacy applications and infrastructure to start realizing long-term benefits sooner
Offer incentives to future proof the workforce and deploy robust training programs in AI competencies to build skills in-house
Myth 2: AI and Internet of Things (IoT) do not overlap
AI and IoT technologies are evolving rapidly, and our survey found that the two are correlated: 54% of AI-focused companies also invested in IoT in the last two years, compared to 50% of overall corporates. Although only a small uplift, it still shows that those with an AI focus are also clued-up on IoT.
The investments AI-focused companies are making in IoT are paying off – 48% of AI-focused companies said IoT is having a very positive impact on their ability to innovate, compared to just 41% of corporates overall.
“Today’s technology is about measuring things,” says Dr. Aleksander Poniewierski, EY Global Digital and Emerging Technology Leader. “The way you measure processes or people’s behavior or an asset’s condition – that’s IoT. Then when you send this data to the cloud you need to have algorithms and methods to process this information – that’s AI.”
A connected vehicle is a good example of IoT and AI working together: IoT collects data such as speed, location and proximity to objects, and AI interprets this data to make recommendations such as slow down, turn left or stop.
Starbucks is also combining the technologies to great effect. The coffee giant has invested in connected espresso machines that can alert the company to when they need tuning or maintaining, reducing downtime and improving the customer experience.1
The companies that are the most advanced when it comes to AI are also developing expertise around IoT in tandem – an important strategic move. Organizations who want to drive a comprehensive transformation should embrace these crossovers and explore opportunities to integrate multiple capabilities. In doing so, they can develop new business solutions that deliver a holistic response to customer needs.
Recommendations
Explore AI and IoT integration opportunities across business processes to yield wider benefits simultaneously
Build PoCs and MVPs to test the solution with a “fail fast” mentality to explore more avenues for value creation
Myth 3: All data is good data
Data can come from a huge range of sources – business applications, website analytics, industrial equipment, wearables, social media – the list is endless. But quantity does not equal quality.
“To build a trusted AI system, companies need to have trusted data – data that is from a reliable source, is compliant, is accurate, is clean, is relevant and is transformed for intended purpose,” says Beatriz Sanz Saiz.
Poor data can stem from poor data-collection practices, which have to be stopped. “Traditional companies capture data from multiple applications such as CRM and ERP, from call centers and so on,” says Sanz Saiz. “People collecting this data don’t necessarily care about data quality. What companies need is to have a strong data governance structure in place to control and monitor the data they use to train AI models.”
Unfortunately, most companies still lack a strong data governance model. Our research shows that only 8% of corporate companies have a governance function for emerging technology that is well established and active. But AI-focused corporates are taking the lead in this regard, with 11% of them saying their governance function is well established. “AI could be part of the solution to fix data quality. For example, using algorithms to extract information from handwritten forms, fix data entry errors and match information across systems”, says Gavin Seewooruttun, EY Asia-Pacific Artificial Intelligence and Analytics Consulting Leader. Although only a small uplift, data governance is one of the most difficult and time-consuming elements of establishing a robust AI strategy, so even small gains can be significant.
Recommendations
Implement a strong and robust data governance structure to ensure trusted data informs business decisions
Define a clear strategy to capture, cleanse, stage and consume data so that it is secure and provides AI applications with the best quality sources
Introduce validation checks to ensure AI applications leverage only trusted data
Don’t let myths get between AI and your success
AI's potential to benefit companies, customers and society is enormous. But with hype comes confusion, and businesses must work hard to question misconceptions and look at AI with clarity –and define how AI investment can best deliver long-term value.
They can start by investing in robust, well-governed AI solutions that are deeply integrated not only into the core of their business operations, but also with other emerging technologies.
Greater adoption in turn leads to new mindsets that benefit the core business: for example, a well-established governance function for emerging technologies could help mitigate some of the perceived risks of AI and encourage a transformation culture.
And there are already success stories: 85% of the surveyed leaders who have seen financial gains are leveraging data and analytics insights to increase speed to innovate. To start realizing the benefits of AI, the best approach is “future-back”: organizations should ask themselves whether their business will still be relevant in two, five or ten years’ time. Then by working through future-back scenarios that incorporate AI into the strategy, organizations can flex and adapt to ensure they’re following a path to maintain relevance today — and 15 years from now.
By adopting redefined value levers –putting humans@center, enabling technology@speed and driving innovation@scale – and using their purpose to guide them, organizations can build adaptability into their businesses and enable bigger, better transformations, with AI prioritized as a long-term driver of value.
About the research
The analysis in this report draws on an extensive program of quantitative and qualitative research.
A survey of 570 C-suite and senior business leaders was conducted across 12 countries (US, Canada, Brazil, UK, Germany, France, Italy, Spain, Australia, Japan, China and India) and nine sectors (consumer products and retail; energy; health and life sciences; tech, media and telco; industrial; financial services; education; transportation and logistics; and hospitality). The 570 companies were split into two categories: 500 corporates and 70 start-ups. The data in this report refers to the 500 corporates only, unless otherwise stated. In addition, a number of in-depth interviews were conducted with leading digital transformation leaders.
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الأحد, 03 يناير 2021 12:37
ضمان تكافؤ الفرص في الوصول الرقمي للشباب
في الاستبيان السنوي الثالث والعشرون للرؤساء التنفيذيين العالمي لشركة PwC، والذي تم إجراؤه قبل جائحة COVID-19 ، قال 74 بالمائة من الرؤساء التنفيذيين إنهم قلقون بشأن توفر المهارات الأساسية
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المحتوى بالإنجليزية
Case for change: Ensuring equal opportunity digital access for global youth
by Bob Moritz and Henrietta Fore
In PwC’s 23rd Annual Global CEO Survey, which was undertaken before the COVID-19 pandemic, 74 percent of CEOs said they were worried about the availability of key skills. At the same time, we know that many of today’s youth — the people who will become our employees, customers, and, ultimately, our successors — aren’t getting the access to digital technologies and skills that enable them to thrive.
When schools around the world closed due to the pandemic, one in three young people — some 463 million — lost their only avenue for learning. According to a May 2020 surveyPDF by the International Labour Organization, approximately 90 percent of technical and vocational education and training centers in 126 countries reported complete closure. And more than 40 percent of employed youth were working in sectors hit hard by COVID-19PDF. More than ever, it is imperative that we take steps to close the youth digital divide.
The pandemic has accelerated existing trends and exposed, in a stark light, structural weaknesses in institutions and economies. Inequalities are rising at alarming rates for the most vulnerable in every society, particularly for the unconnected half of the world. As more facets of everyday life become increasingly digital — including education, work, healthcare, news, leisure — youth who are excluded from the digital world will almost certainly suffer long-term or permanent social and economic disenfranchisement. Unless we take action.
This is a moment to turn a crisis into an opportunity — not only to address the economic and social impacts wrought by the pandemic, but to rebound in a way that reverses long-standing challenges and puts youth on a more equal future footing. At the same time, we can also improve the economic fitness of societies at large, giving millions of workers the skills and resources necessary to participate fully in a society and economy that are increasingly digital. To achieve these ambitious goals, however, stakeholders — including businesses — will have to think differently about the roles they play.
As Stepping forward: Connecting today’s youth to the digital future, a report written by our colleagues at PwC and UNICEF, notes, there are four stepping stones that put disenfranchised youth, and thus society as a whole, on the road to a better future.
• Connectivity. The technical elements that allow youth to get online and access the internet and digital platforms: reliable power, digital infrastructure, and devices such as computers, mobile phones, and routers.
• Access. The non-technical elements that allow youth to take advantage of opportunities once they’re connected. These include cultural acceptance of online activity, family engagement and support, native-language content, wellness and emotional resources, and mental healthcare.
https://www.strategy-business.com/article/Case-for-change-Ensuring-equal-opportunity-digital-access-for-global-youth?gko=eca1d
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الخميس, 11 يونيو 2020 13:07
كيف يمكن للمحاسبين تحقيق النمو عبر وسائل التواصل الاجتماعي؟!
نظرًا لأن معظم العالم يعزل نفسه الان، فقد زودت وسائل التواصل الاجتماعي المستهلكين بالاتصال خارج محيطهم المباشر، مما ساعد في الحفاظ على العلاقات عبر الإنترنت.
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الإثنين, 28 أكتوبر 2019 08:57
نصائح للسير في الطريق السليم و التطور ببرنامج المراجعة
خمس نصائح للسير في الطريق السليم و للتطور ببرنامج المراجعة
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المحتوى بالإنجليزية
Five tips to navigate your audit software journey
If you are an accountant wrestling with the digital era, your audit software journey could very well start here.
It’s more than likely that you have plenty of questions about which solution you should be using.
Some of these may include: How do I find a reliable supplier? What is cloud-based? What’s the point in going digital and how will it actually help?
To help you, we’ve put together 5 tips to direct you in your quest to help you choose the most suitable software for your audit missions.
1. Think about what you need…
Some providers will have long lists of advantages and not all of them will be beneficial to you.
So take your time and list all the features you think you might need. Just ask yourself: does the software provide me with everything I need to complete my mission effectively?
For example: A user-friendly software interface: if you can’t use it then you won’t be gaining much time.Real-time updated ISA’s integrated: this is important to keep your files up to date and in order.
Collaborative working features: having your team all working together in a streamlined manner will save you hours!
Support service: if you get stuck you need somewhere to go.
And then, of course, listen to the audit software provider’s advice; because who knows, their solution may just offer a useful feature that you hadn’t listed but in reality by adopting it you will be twice as efficient. The thought alone is exciting!
2. Is the audit software 100 per cent safe and reliable?
You need to double check that the solution you choose will please your clients: will their files and data be safe? Where will it all be stored? It is important to know which features are key requirements for you and which are nice to have. For example: does the software has a double authentication feature; this will protect your files and client details.
As well, check where the providers servers are hosted and their level of security, these simple verifications will reassure you and keep you and your clients mind at rest. Don’t forget, that a cloud package or full web service require a safe, consistent and reliable internet connection to allow you to access your data, whether that’s via a laptop, desktop or mobile device.
3. What do I do if I get stuck?
Imagine working on a big file with a tight deadline and getting stuck… With this in mind you need to check that the solution provider has a support service. Whether it’s a free or a paid service either by email or telephone it’s an essential. Even with the easiest of software, sometimes we all need a little help and advice.
4. How do I pay for the service?
Some services offer a pay by file method and others an annual subscription. Think about how many clients you have and thus the number of files and work out which method would work out the most cost-efficient for you. Not forgetting the ease of use and so forth, because as we all know: cheap doesn’t always mean better and vice versa as a matter of fact.
5. Don’t forget about the future
When investing in anything it’s always important to consider how you want to shape your future. Forgetting about this can be dangerous; how do you imagine your business tomorrow? Are your competitors leaving you behind? Investing in a software that is scalable and can grow with you is ideal and if they can support you along the way then you will save a lot of time and money. Most cloud-based software providers offer you the opportunity to propose modifications and enjoy listening to their clients.
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